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Content Prophet, Strategist & Managing Partner @ The Fat Lady

“After 30 years in marcom, content marketing is the only valuable way of communicating,” says Koen Denolf. As a Content Prophet, he wants to convince organizations of the power of content marketing, by teaching, writing articles, publishing a monthly vlog, speaking at conferences,


Koen Denolf has been awarded Content Marketer of the Year in 2021 by BOCA, and The Fat Lady won Content Marketing Agency of the Year. Making Belgium content competent, was the goal of Koen’s contribution to two content marketing books: “Dit is content marketing” (2020), the new standard work on content marketing, and “Content Marketing: van marketeer tot uitgever” (2016).


Content marketing strategist, bestseller author and storytelling coach

Cor Hospes is author of several content marketing and storytelling bestsellers, a well-known international speaker, consultant and trainer who helps companies create stories worth sharing.


He is an authority in content marketing and storytelling. Cor trains, advises and coaches managers, marketers, content creators and CEOs. He has performed on stages worldwide and is the author of several bestsellers including “The power of a content platform” (2019), “Content Bible” (2014) and ‘Making money with social media” (2011).


Cor is founder of Merkjournalisten, a content marketing agency that works with NGOs, SMEs, multinationals, freelancers and educational institutions. He is also a partner at Starlingz, Amsterdam.


Academic professor, business consultant and digital growth strategist

Raluca Șteblea, founder of @SwimmingSurvival and @BeFutureFit, is an academic professor, business consultant and digital growth strategist.


Raluca is a respected leader in internal and external communications and her track record shows that she is successful in both start-up and continuous business phases of corporate growth, delivering numerous hours of corporate training and survival events in Europe, Asia and Middle East.


As a former athlete and great sports movement supporter, she joined in a partnership developing a worldwide education program for professional athletes in order to maximize their potential, called @GoBeyond.


Two renowned Dutch and Belgian trainers are coming to Bucharest to offer you two super workshops that will help you take your content marketing efforts to the next level.

Conference 26 MAY
Bucharest Time, GMT+3


9.00 – 9.30 – Welcome

9.30 – 11.00 – Session 1
Cor Hospes – The 7 steps for incredible and unforgettable storytelling
These are the seven steps to create distinctive and memorable stories for your brand or organization. Stories that provide movement. Stories that build fans and trust, internally and externally. Cor Hospes takes you for a deeper dive into storytelling. Be prepared for a lot of inspiration, learnings energy and humor. Afterwards you can get started right away.

11.00 – 11.30

Coffee & networking break

11.30 – 13.00 – Session 2
Koen Denolf – How to Use Creativity to Create Quality Content
You often see content marketing agencies selling their services as ‘creative content’. But what is this ‘creative content’ and should content really be creative to be effective? In this session, you will learn how you can make less and better content. Find out where creativity is necessary and where you can be creative with your content marketing, with lots of examples and case studies.

Conference & networking

17.30 – 18.00 – Welcome

18.00-18.30 – Challenging questions
Content contemplation: where do we 
go from here?
Is social media still relevant for brands? What is the role of the content marketer moving forward? And how good is your content, really? Join us to discuss these questions and more. Let’s uncover the trends and start creating more powerful content, that draws in bigger audiences and wins you leads.
18.30 – 19.30 – Debate
Discuss how content helps you solve business problems.
Discuss how content helps you solve business problems.
Get ready for a lively debate around today’s content marketing trends, with experts who have consulted with the world’s biggest brands. Challenge them with your questions and learn how they used content to build successful businesses.
19.30 – 21.00 – Networking
Meet the experts and content creators
The 4th edition of WeContent Days brings together local and international content marketing experts with content professionals, brands, and agencies. Build relationships, find collaborators, and grow your network in a relaxed and engaging atmosphere.


30% student discount available

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