Meet the ‘We’ in WeContent



Born in a country devastated by civil war, Al’s odds for success were slim.. His tiny village near Monrovia in Liberia is not the most common source of top entrepreneurs.


When he was little, his mother gave him something to believe in. She told him that he would “Become A Big Man one day.” That simple yet very powerful statement shaped Al’s destiny and became the foundation for his business vision, guaranteeing that he would succeed against all adds. His mother’s words conditioned Al to firmly believe that he could achieve anything. Thus, he was able to pursue even his wildest dreams as an entrepreneur in Romania.


Today, a true Romanian from Maramures (a county in Northern Romania), as he calls himself, 20+ years after founding his own successful advertising agency and working for some of the world’s top companies, it’s time for his next challenge: building the first European content marketing platform, WeContent.



‘When Al asked me to help him create this platform I must admit I was a bit biased. An international platform for content marketing that started from Romania? Why there? What is their track record in content marketing? But then I thought: I know nothing about content marketing in Romania, or Bulgaria, Poland, Austria, Italy, France… and so on. Then I figured I am probably not the only one lacking knowledge of people and cases in other European countries.


So if WeContent’s mission is to create a united platform to share, collaborate and learn from each other, then I definitely want to be a part of it. I want to get to know everybody, every case, every talent. And in my role as an interviewer and editor I get to that’.


So who is she? Carlijn Postma is an author and speaker in the field of content marketing. Her latest book, Binge Marketing, recently launched in English. Carlijn is the founder of The Post, content marketing agency in the Netherlands. For WeContent she will be the ‘content marketing conscious’ of all editorial articles published.


Carlijn is in her early 40’s, married to a professional musician. They have two beautiful daughters, Linde (2008) and Anne (2011) and they live in the east of the Netherlands in a small, but beautiful town called Zwolle. They have a cat called Lassie and 7 chickens named after movie heroes. If you have any questions regarding content marketing, her book or the chickens, don’t hesitate to e-mail her.



Sabina believes in the power of words to change minds. She loves writing, creating content and studying people’s behaviour. Her first content project started as a pink diary when she was 12, and she never looked back. When it was time to get a job, she was drawn to journalism, and later to copywriting and marketing. She started blogs and a podcast (about writing, of course), she’s working on a book (who isn’t), and is on a mission to help people communicate better.


WeContent fits like a glove, because she believes great content is the path to getting your message across as a person or brand. As a content marketer herself, she has been missing something: fresh insights and information that is relevant to the European market. So here’s the chance to have access to all that and make it available to others.



Raised in busy Bucharest, Alexandra is used with the bustle of the city and there are few things that can surprise her. As a graduate of the Faculty of Psychology, she understands the essence of man and is very adaptable.


Alexandra is the colleague who does not refuse a task. Willing to learn and to find out new things about content marketing, Alexandra became involved in this project happily. With the help and support  of the whole team, she brings value to the whole process.


When she joined the WeContent team, Alexandra took everything step by step. Together with her teammates, she managed to develop skills she wasn’t convinced she would ever have. Therefore, her role is a challenge which she takes seriously.