WeContent Festival
May 2023 – Dates and location to be announced

masterclasses

Payal Arora - “The next billion champion” (Forbes), technology anthropologist, professor, speaker and author of the award-winning books “The Next Billion Users” and “Leisure Commons”.

VIP MASTERCLASS
Breaking the bubble:
Deep digital engagements beyond the West

Payal Arora

How does digital behaviour of the next billion users, the emerging demographic of first-time internet and mobile users from non-western contexts shape global content and why does that matter for the future of content marketing across borders?

In this masterclass, you will learn:
Benefits:

Payal Arora - “The next billion champion” (Forbes), technology anthropologist, professor, speaker and author of the award-winning books “The Next Billion Users” and “Leisure Commons”.

Carlijn Postma (The Netherlands) is the founder of the content marketing agency The Post, speaker, author of “Binge Marketing”, and winner of Content Marketing Woman of the Year in 2017.

How to create a sustainable content marketing strategy. And why that is more effective than any campaign

Carlijn Postma

In this masterclass, you will learn:

Carlijn Postma (The Netherlands) is the founder of the content marketing agency The Post, speaker, author of “Binge Marketing”, and winner of Content Marketing Woman of the Year in 2017.

Koen Denolf (Belgium) is a content marketing prophet, innovator, and content strategist for The Fat Lady agency, and he’s here to challenge the status quo and blow your minds.

Less is More: How to Use Creativity to Create Quality Content

Koen Denolf

You often see content marketing agencies selling their services as ‘creative content’. But what is this ‘creative content’ and should content really be creative to be effective?

In this masterclass, you will learn how you can make less and better content. Find out where creativity is necessary and where you can be creative with your content marketing, with lots of examples and case studies.

Koen Denolf (Belgium) is a content marketing prophet, innovator, and content strategist for The Fat Lady agency, and he’s here to challenge the status quo and blow your minds.

This workshop, run by Sonja Nisson (Jefferson) and Sharon Tanton of the School of Valuable Content, will improve your content skills so you deliver results-winning content every time.

From content to valuable content

Sonja Nisson & Sharon Tanton

Learn how to become a strategic content creator so you deliver content that hits the mark every time.

If you work as a content creator for an agency, for a brand, or for your own business, you’ll be creating content with a specific result in mind. But you may find that your content doesn’t always hit the mark – you don’t get the engagement, sign ups, enquiries, or sales the business expects.

Come and learn:
Benefits:

This workshop, run by Sonja Nisson (Jefferson) and Sharon Tanton of the School of Valuable Content, will improve your content skills so you deliver results-winning content every time.

Cor Hospes is the author of several content marketing and storytelling bestsellers, well-known international speaker, consultant and trainer who helps companies create stories worth sharing.

The 7 steps for incredible and unforgettable storytelling

Cor Hospes

These are the seven steps to create distinctive and memorable stories for your brand or organization. Stories that provide movement. Stories that build fans and trust, internally and externally. Cor Hospes takes you for a deeper dive into storytelling. Be prepared for a lot of inspiration, learnings energy and humor. Afterwards you can get started right away.

What you will learn:
Benefits:

Cor Hospes is the author of several content marketing and storytelling bestsellers, well-known international speaker, consultant and trainer who helps companies create stories worth sharing.

Jon Mowat (UK) is an award-winning content creator and video strategy expert. After 12 years at the BBC, he became managing director of Hurricane Media, one of the UK’s leading video marketing agencies. He works as a consultant to global brands including Pfizer, Novartis, P&G and more.

Video marketing for the medical and pharma industries

Jon Mowat

Engaging content, and especially video, is increasingly important in the medical and pharma industries. It is a key component in communicating with HCPs and patients.

In this interactive workshop, leading video marketing expert Jon Mowat helps medical marketeers to understand best practices in video content. He will show you inspiring ideas from leading pharma brands and help you to develop engaging and effective content for HCPs and patients. It will also include a session that will help you to start mapping out a successful content plan for your brand.

The course is divided into two sessions which will include the following:

You will leave the session feeling inspired, with vital insights on how to communicate through video. You will also have the knowledge to develop an effective content plan that generates action with target HCP's and patients.

Jon Mowat (UK) is an award-winning content creator and video strategy expert. After 12 years at the BBC, he became managing director of Hurricane Media, one of the UK’s leading video marketing agencies. He works as a consultant to global brands including Pfizer, Novartis, P&G and more.

Santiago Cosme is an award-winning publicist and content creation expert, author of “Advertising Superpowers", and a passionate storyteller, working with international companies, start-ups, schools and universities.

Instagram is easy

Santiago Cosme

People feel that content creation on Instagram has become increasingly difficult with continuous changes in the algorithm, the introduction of new tools, and the amount of trends that no one cannot keep up with.

Fortunately, the key aspects of content creation remain the same, and as long as you know them and stick to them, you will be able to operate a successful account. Instagram is easier than you think, as long as you do a the things that you need to do.

What you’ll learn:
Benefits:

Santiago Cosme is an award-winning publicist and content creation expert, author of “Advertising Superpowers", and a passionate storyteller, working with international companies, start-ups, schools and universities.

Marvin Jacobs is Creative Director and co-founder of the audio agency Airborne, based in Amsterdam. With his agency, he develops high-end podcast productions for brands. These shows were awarded regularly, nationally and internationally.

How to tell engaging stories in audio

Marvin Jacobs

We are in an audio revolution, where we spend more and more hours listening. Anyone who wants to stay in touch with their audiences as a company, brand, marketer, or content creator should think about the role of audio in their communication strategy.

In this workshop, you'll learn more about how you can make use of podcasts to tell engaging stories. Stories that on the one hand contribute to brand objectives and on the other are attractive for listeners.

What you’ll learn:
Benefits:

Marvin Jacobs is Creative Director and co-founder of the audio agency Airborne, based in Amsterdam. With his agency, he develops high-end podcast productions for brands. These shows were awarded regularly, nationally and internationally.