Payal Arora - “The next billion champion” (Forbes), technology anthropologist, professor, speaker and author of the award-winning books “The Next Billion Users” and “Leisure Commons”.
Deep digital engagements beyond the West
Payal Arora
How does digital behaviour of the next billion users, the emerging demographic of first-time internet and mobile users from non-western contexts shape global content and why does that matter for the future of content marketing across borders?
- Immerse in a reflective exercise that helps map your approach, your audience, preferred narratives, and platforms, identifying what aspects are currently cross-cultural in nature.
- Engage in a speculative fiction teamwork of ‘What Ifs’ to envision cross-cultural content marketing that can connect with the next billion user demographic
- Reassess and share a content marketing bubble you’d like to break and why.
- Narratives: Learn about cross-cultural content marketing, bottom of the pyramid content marketing and glocalization of digital content that can result in open-ended, flexible, and yet cohesive digital storytelling
- Networks: Assess the potential of co-production in your content marketing campaigns, that can allow you to leap into the unknown by being grounded with the right kinds of relationship building online. What kind of networks do you need to help your content flow across cultural borders, and which are the best channels and contexts that can provide a home away from home
- Notions: Engage with disruptive ideas that challenge conventional wisdom by getting out of your comfort zone of traditional narratives, audiences, and behaviours through specific next billion user case studies
Payal Arora - “The next billion champion” (Forbes), technology anthropologist, professor, speaker and author of the award-winning books “The Next Billion Users” and “Leisure Commons”.
Carlijn Postma (The Netherlands) is the founder of the content marketing agency The Post, speaker, author of “Binge Marketing”, and winner of Content Marketing Woman of the Year in 2017.
Carlijn Postma
- Why it benefits your budget when you invest in a sustainable content marketing strategy
- Why you should stop creating single-used, disposable content and how to start creating evergreens
- How to create serial evergreen content that will meet your targets
Carlijn Postma (The Netherlands) is the founder of the content marketing agency The Post, speaker, author of “Binge Marketing”, and winner of Content Marketing Woman of the Year in 2017.
Koen Denolf (Belgium) is a content marketing prophet, innovator, and content strategist for The Fat Lady agency, and he’s here to challenge the status quo and blow your minds.
Koen Denolf
You often see content marketing agencies selling their services as ‘creative content’. But what is this ‘creative content’ and should content really be creative to be effective?
In this masterclass, you will learn how you can make less and better content. Find out where creativity is necessary and where you can be creative with your content marketing, with lots of examples and case studies.
Koen Denolf (Belgium) is a content marketing prophet, innovator, and content strategist for The Fat Lady agency, and he’s here to challenge the status quo and blow your minds.
This workshop, run by Sonja Nisson (Jefferson) and Sharon Tanton of the School of Valuable Content, will improve your content skills so you deliver results-winning content every time.
Sonja Nisson & Sharon Tanton
Learn how to become a strategic content creator so you deliver content that hits the mark every time.
If you work as a content creator for an agency, for a brand, or for your own business, you’ll be creating content with a specific result in mind. But you may find that your content doesn’t always hit the mark – you don’t get the engagement, sign ups, enquiries, or sales the business expects.
- The difference between content and valuable content
- How to create a working content strategy canvas
- Why planning makes perfect – a simple content planning process that will make all the difference to the content you create
- The importance of ‘why’ – setting a goal for every piece of content you create
- 7 strategic questions to answer in advance to ask if you want your content to deliver results
- Tips to help you structure and write a piece of truly valuable content
- Is this content valuable? A simple checklist to follow to improve your results every time
- The workshop includes plenty of practical group and individual exercises to practice your skills.
- You’ll come away with a process, tools, and templates you can use again and again to improve your content creation skills, so your content hits the mark, and your career and business flies.
- Learn how to become a more strategic content professional to further your career and build your business.
This workshop, run by Sonja Nisson (Jefferson) and Sharon Tanton of the School of Valuable Content, will improve your content skills so you deliver results-winning content every time.
Cor Hospes is the author of several content marketing and storytelling bestsellers, well-known international speaker, consultant and trainer who helps companies create stories worth sharing.
Cor Hospes
These are the seven steps to create distinctive and memorable stories for your brand or organization. Stories that provide movement. Stories that build fans and trust, internally and externally. Cor Hospes takes you for a deeper dive into storytelling. Be prepared for a lot of inspiration, learnings energy and humor. Afterwards you can get started right away.
- Why stories are more effective than facts
- The love hormone that will make your audience fall in love with your stories
- Why every good story starts at the end
- Why your product or brand can never be the protagonist of your story
- How if you start badly, your audience won't finish
- Seven practical storytelling building blocks that you can use right away
- The secret of Hollywood which you can apply to your brand
- Transform failure stories into success stories
Cor Hospes is the author of several content marketing and storytelling bestsellers, well-known international speaker, consultant and trainer who helps companies create stories worth sharing.
Jon Mowat (UK) is an award-winning content creator and video strategy expert. After 12 years at the BBC, he became managing director of Hurricane Media, one of the UK’s leading video marketing agencies. He works as a consultant to global brands including Pfizer, Novartis, P&G and more.
Jon Mowat
Engaging content, and especially video, is increasingly important in the medical and pharma industries. It is a key component in communicating with HCPs and patients.
In this interactive workshop, leading video marketing expert Jon Mowat helps medical marketeers to understand best practices in video content. He will show you inspiring ideas from leading pharma brands and help you to develop engaging and effective content for HCPs and patients. It will also include a session that will help you to start mapping out a successful content plan for your brand.
- Theory: Jon will start by giving you an understanding of video marketing in healthcare. This session will introduce basic models that can be used to understand video, including "Hero, Hub, Help" and the "digital content funnel". This ensures that you are skilled in the language, principles, and structure of effective planning content.
- Workshop: In this session, Jon will run breakout sessions that help you develop content ideas and to build an effective and clear content map for your brand.
You will leave the session feeling inspired, with vital insights on how to communicate through video. You will also have the knowledge to develop an effective content plan that generates action with target HCP's and patients.
Jon Mowat (UK) is an award-winning content creator and video strategy expert. After 12 years at the BBC, he became managing director of Hurricane Media, one of the UK’s leading video marketing agencies. He works as a consultant to global brands including Pfizer, Novartis, P&G and more.
Santiago Cosme is an award-winning publicist and content creation expert, author of “Advertising Superpowers", and a passionate storyteller, working with international companies, start-ups, schools and universities.
Santiago Cosme
People feel that content creation on Instagram has become increasingly difficult with continuous changes in the algorithm, the introduction of new tools, and the amount of trends that no one cannot keep up with.
Fortunately, the key aspects of content creation remain the same, and as long as you know them and stick to them, you will be able to operate a successful account. Instagram is easier than you think, as long as you do a the things that you need to do.
- How to have a brand that “makes sense” on Instagram.
- How to differentiate the content that works from the content that doesn’t work before the creation process.
- The keys to creating magnetic pieces of content.
- Tips to sell your products or services through instagram.
- How to promote your posts without spending hundreds or thousands of dollars.
- You will learn the aspect that is most important in content creation. No, it’s not the algorithm.
- You will discover some principles of storytelling and how to apply them to Instagram.
- You will have a clearer view on how to plan and execute your content for you or your clients.
Santiago Cosme is an award-winning publicist and content creation expert, author of “Advertising Superpowers", and a passionate storyteller, working with international companies, start-ups, schools and universities.
Marvin Jacobs is Creative Director and co-founder of the audio agency Airborne, based in Amsterdam. With his agency, he develops high-end podcast productions for brands. These shows were awarded regularly, nationally and internationally.
Marvin Jacobs
We are in an audio revolution, where we spend more and more hours listening. Anyone who wants to stay in touch with their audiences as a company, brand, marketer, or content creator should think about the role of audio in their communication strategy.
In this workshop, you'll learn more about how you can make use of podcasts to tell engaging stories. Stories that on the one hand contribute to brand objectives and on the other are attractive for listeners.
- An update of the existing audio and podcast landscape.
- Explore for what purposes podcasts are a valuable medium.
- What types of podcast formats there are.
- How to develop a strong podcast format.
- Which steps are needed to produce a podcast.
- A better understanding of the possibilities of podcasts and when you can best use this medium.
- You develop a format for a brand or client of your choice that you can later produce or have produced yourself.
- Feedback from one of Europe's most award-winning branded podcast specialists.
Marvin Jacobs is Creative Director and co-founder of the audio agency Airborne, based in Amsterdam. With his agency, he develops high-end podcast productions for brands. These shows were awarded regularly, nationally and internationally.