The learning hub
Pick and choose digital goodies for your own content toolkit
It’s hard for some to imagine all the effort and science that goes into a content campaign. But we know how many hours can be spent for researching, innovating and making all the puzzle pieces match the bigger picture you envision. So, if you want to start your research somewhere, start here. We’ve put together all kinds of free educational and inspiring resources for anyone who wants to up their game.
Inspiring ebooks that go hand in hand with a good cup of coffee
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The most recent updates in the WeContent community
The audience’s journey – Part I: The difference between a target group and an audience
You probably have a perfectly written description of your target group. Maybe even developed into personas. Now stop there for a while. There is a huge difference between a target group and an audience. When you are working with content, you want to convey your story in text,...
Create slow, advertise fast: What brands can learn from streaming services
Are brands paying attention to the streaming media market at all? We know there’s a war going on between big streamers like Netflix, Amazon, Disney, HBO, local streamers, and many, many more. What does that mean for brands? A lot of quality minutes from the audiences are being...
Newsjacking with Twitter
At the first edition of ContentDays, I presented about using Twitter (and other social networks) for newsjacking. Although newsjacking isn’t a new strategy, it’s not really understood very well and many brands aren’t using it to their best advantage. Executed properly,...