The learning hub
Pick and choose digital goodies for your own content toolkit
It’s hard for some to imagine all the effort and science that goes into a content campaign. But we know how many hours can be spent for researching, innovating and making all the puzzle pieces match the bigger picture you envision. So, if you want to start your research somewhere, start here. We’ve put together all kinds of free educational and inspiring resources for anyone who wants to up their game.
Inspiring ebooks that go hand in hand with a good cup of coffee
The most recent updates in the WeContent community
The pandemic has driven much of business online, and last year, even more organisations and brands realised that content marketing was THE way to reach and build relationships with their audiences. (You can read our review of the 2021 year in content marketing here). Ready or...
In the previous episode I’ve explained that there is a huge difference between a target group and an audience. And I’ve advised you to translate your target group into a description of your audience. In this episode we’ll move on to the next phase: The Audience’s Journey. To...
What a year! We asked WeContent speakers and friends what they’ve learned about content marketing over the last twelve months, and where they think our industry is heading next. Periods of living life under lockdown affected most of us in Europe during 2021, and we’ve all...