The learning hub
Pick and choose digital goodies for your own content toolkit
It’s hard for some to imagine all the effort and science that goes into a content campaign. But we know how many hours can be spent for researching, innovating and making all the puzzle pieces match the bigger picture you envision. So, if you want to start your research somewhere, start here. We’ve put together all kinds of free educational and inspiring resources for anyone who wants to up their game.
Inspiring ebooks that go hand in hand with a good cup of coffee
Content Marketing 101. From zero content to hero content marketer
What is content marketing and why all the fuss around it? Read this introduction to content marketing to understand where content marketing comes from and how it fits into your digital marketing strategy.
Copywriting 101 – A quick writing guide for ambitious businesses
Have you ever watched a commercial that caught your eye even if you were not interested in the product? Well, that was because…
The most recent updates in the WeContent community
Takeaways from WeContent Days #4: How to avoid frequent content mistakes
No strategy. No consistency or long-term thinking. Being impatient and talking too much about yourself. These are just a few of the "biggest content marketing mistakes" that were discussed during WeContent Days #4, on May 26th, 2022. The event took place in the heart of...
WeContent Days #3: How should brands communicate in the context of the war in Ukraine?
The end of March marked the third edition of WeContent Days, starring Carlijn Postma, author of Binge Marketing and founder of the Dutch content marketing agency The Post. The event that took place at Spaces Expo in Bucharest focused on less comfortable topics in the current...
The obligation of brands to speak out in times of crisis and beyond
Now that Russia has aggressively invaded Ukraine, and the UN sanctioned the country, brands are retrieving from Russian soil. Some for the safety of their employees, others because they were forced to or couldn’t do their jobs anymore and some speak out against Putin’s Personal...