SPEAKERS

JON BURKHART

MODERATOR

Award-winning keynote speaker and content strategist

Jon’s on a personal mission to help brands be more curious and have more fun. That’s how he helps them create deeper emotional connections with their fans. Wait. Can a stand-out brand be constantly curious and still hit the RESET button in a time of crisis? Maybe we should all pause, reflect and rediscover some joy – for ourselves and our clients.

Grab a beer and interact with your content circus master as he weaves in lessons from all five clever speakers, wrapping up the day in a high-energy way.

Speech @ContentDays:

Firecracker Beernote Closer
Be Less Productive & More Curious: A Closing “Beernote” Summary

JON MOWAT

Jon Mowat is one of Europe’s leading video strategy experts and founder and MD of Hurricane, an award-winning content marketing agency. With decades of experience in the industry, Jon previously produced documentaries for the BBC, and now turns his expertise to creating engaging video for brands.

As an eminent video strategist, Jon is widely published and a regular speaker at conferences sharing his tips on marketing strategy and brand storytelling. He is also author or”Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth” (Kogan Page).

Jon is a regular writer and speaker on marketing and has been published in a wide range of marketing publications and blogs including Adweek, Brandwatch, CIM, Smart Insights, Social Media Today, as well as in sector-specific trade press.

Speech @ContentDays:

“Powering brand growth with emotional content”

This lecture looks at how to use audience personas and emotional drivers to deliver more effective content campaigns.

RACHEL BESENYEI

BrandContent is “Officially the best small content agency in the UK 2018 and 2019” awarded by CMA, The Content Marketing

Association, U

Rachel is Head of Social at BrandContent. Rachel began her career working in-house on a Facebook-first insurance product for FTSE100 insurer Admiral

Since then she has worked on Social campaigns and strategies for clients across the UK in a range of sectors: from third sector to tech, political parties to environmental organizations. At BrandContent she sets social strategies, plans & executes integrated campaigns and writes & amplifies organic posts on Social. Rachel works closely with the BrandContent PR team to monitor conversations, spot opportunities for comment and ensure that all of their clients are newsjacking in the most effective way at the most relevant moment.

Speech @ContentDays:

“How to build brand awareness and relevance by monitoring the news through Social”

Newsjacking is not a new concept, but still isn’t used to its best effect. This presentation shows on how social networks such as Twitter, can be instrumental in spotting relevant conversations for brands to join in on, as well as giving guidance on how to use Twitter for effective newsjacking (both on the platform and feeding into PR).

CARLIJN POSTMA

Carlijn Postma is the founder of The Post, an agency for content marketing in The Netherlands. She wrote a couple of books and her latest book is called Binge Marketing which will be published and available in English in October 2020. In 2017 she was awarded the title Content Marketing Woman of the Year. She has also published articles for the American Content Marketing Institute and speaks at various congresses.

Speech @ContentDays:

“Keep up the audience curve to survive your brand post corona”

The first thing many brands and organizations thought of when COVID 19 decided to rule our world, was to freeze all their marketing budgets. Not knowing what to come. But can your brand survive this crisis without content? In this online presentation, Carlijn Postma will explain the audience curve and will share her thoughts on how to deal with this crisis as a brand.

JON WUEBBEN

Jon is the author of the “Future Marketing: Winning in the Prosumer Age” and “Content is Currency: Developing Powerful Content for Web & Mobile”, published in six countries.

Jon Wuebben is the Founder & CEO of Content Launch, the first complete content marketing platform built for digital marketing agencies & SMB’s. Content Launch has produced content for over 700 companies since 2003.

Speech @ContentDays:

Content & COVID: How do we adapt our content marketing strategy to address the current crisis and prepare for the coming re-bound?

These are unprecedented times- so, how should you adapt your marketing strategies through what may be the roughest period of our business (and personal) lives?

How can you find the hidden opportunities and prepare for the coming economic re-bound?

Jon will talk about how to create and promote non-Covid 19 content that will engage your audience and generate results.

And then how you can prepare effectively for the economic return!

SABINE SCHMIDT

Sabine’s background lies in PR and Online Advertisement. Since she joined HubSpot 2.5 years ago, she has helped numerous businesses of all sizes and industries to grow using the Inbound Methodology. As an Inbound Consultant she is passionate to deliver premium consultation in all things strategy-related. If not at work, Sabine is usually travelling to new countries exploring nature and different cultures.

Speech @ContentDays:

Sabine will be speaking at ContentDays about “Advertising in Times of Covid 19”

All businesses are affected by the current crisis – in one way or another. Some of them freeze their Marketing spent altogether, which can be a big mistake. Like many, you might be asking yourself: “Should I stop spending my money on ads right now? Do they even still work? And if I decide to still advertise, what shall I promote and how?”. Sabine will shed light into these questions and give you actionable advice on when to advertise online right now, what to promote and how to do it with success.

AGENDA