See the faces of content
Discover the people and agencies behind the most talked-about campaigns
Introducing the hall of fame of content
Agencies and thought leaders share the stage to set and discuss the rules of the content game
Have you ever looked at an ad and asked yourself who came up with this brilliant idea? Have you ever watched a video and then quickly checked its description for team credits? Well, you’re in the right spot. Read about what drives creatives’ minds, how strategists’ keep focus and how brands’ stories are written by some of the best content agencies in the house.
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THOUGHT LEADER OF THE MONTH
I remember I woke up in party clothes on a beach in Grand Canary, when a wave washed over me. There was a group of tourists watching and waiting for this to happen. Then they applauded. That was about my life at time.“
Shy, yet incredibly ambitious, a man who set himself high standards. He now lives his life in the beautiful Belgian town of Ghent, in iron-clad discipline and leading his own content marketing agency ,’The Fat Lady’. Meet Koen Denolf, content marketing prophet, author, speaker, and our thought leader in Belgium. I was born in West-Flanders, close to where WWI took place. The West Flemish have a reputation for being hard workers, but also have a joy for living. My mother was an entrepreneur and had a very no-nonsense work ethic which she passed down to me.
IN THE SPOTLIGHT
The year is 2012 and Carlijn Postma is looking for a new focus for her agency from the perspective of a marketeer with a love of journalism and stories. The route to content marketing is almost a no brainer. In those early days it was quite a mission to get clients on board with this ‘new thing’. But a few years later it all came together. While watching a lot of TV series, Carlijn realises how addictive they are. She‘d like to keep watching and start the next episode even though it’s already late and time for bed: a scenario probably a lot of people will recognize. Carlijn thought about how to translate this ‘binge’ strategy to content marketing.
The term ‘binge marketing’ was born and with that the company The Post evolved into a content marketing agency that creates content for their clients as if it were a TV series, with each episode tying into everything that comes before and after.