- Events, STRATEGY
- content marketing, content strategy, WeContent Days
- Events, STRATEGY
No strategy. No consistency or long-term thinking. Being impatient and talking too much about yourself. These are just a few of the “biggest content marketing mistakes” that were discussed […]
- June 20, 2022
- 6 min read
- by Sabina Varga
- STRATEGY
The end of March marked the third edition of WeContent Days, starring Carlijn Postma, author of Binge Marketing and founder of the Dutch content marketing agency The Post. The […]
- April 4, 2022
- 4 min read
- by Sabina Varga
- STRATEGY
Now that Russia has aggressively invaded Ukraine, and the UN sanctioned the country, brands are retrieving from Russian soil. Some for the safety of their employees, others because they […]
- March 24, 2022
- 5 min read
- by Carlijn Postma
- STRATEGY
The pandemic has driven much of business online, and last year, even more organisations and brands realised that content marketing was THE way to reach and build relationships with […]
- February 1, 2022
- 11 min read
- by School of Valuable Content
- STRATEGY
In the previous episode I’ve explained that there is a huge difference between a target group and an audience. And I’ve advised you to translate your target group into […]
- January 19, 2022
- 7 min read
- by Carlijn Postma
- STRATEGY
What a year! We asked WeContent speakers and friends what they’ve learned about content marketing over the last twelve months, and where they think our industry is heading next. […]
- December 20, 2021
- 13 min read
- by School of Valuable Content
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Content Marketing 101. From zero content to hero content marketer
What is content marketing and why all the fuss around it? Read this introduction to content marketing to understand where content marketing comes from and how it fits into your digital marketing strategy.
Copywriting 101 – A quick writing guide for ambitious businesses
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