The future of content is about creating evergreens Stop wasting time on single used, disposable content. Start creating evergreens. Your content is your future gold. In the last few decades we have produced more and more plastic every year. Single use, disposable...
Newsjacking with Twitter At the first edition of ContentDays, I presented about using Twitter (and other social networks) for newsjacking. Although newsjacking isn’t a new strategy, it’s not really understood very well and many brands aren’t using it to their best...
WeContent 2019: Key Lessons & Takeaways Trust, expertise and relevancy were some of the keywords at WeContent 2019. Being useful, not just selling. Being consistent and creating content that is not random, but part of a plan and a series. Last but not least,...
Jon Burkhart’s Masterclass – Different Is Better than Better I heard this quote recently, throughout Jay Baer’s presentation at WeContent 2019 and I felt quite gratified for doing something right for the most part of my life. Taking aside the fact that being noticed...
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