- Events, STRATEGY
- content marketing, content strategy, WeContent Days
- Events, STRATEGY
No strategy. No consistency or long-term thinking. Being impatient and talking too much about yourself. These are just a few of the “biggest content marketing mistakes” that were discussed […]
- June 20, 2022
- 6 min read
- by Sabina Varga
- CREATION, Thought Leaders
Cor Hospes is the author of several content marketing and storytelling bestsellers, a well-known international speaker, consultant and trainer who helps companies create stories worth sharing. He is the […]
- May 12, 2022
- 12 min read
- by Sabina Varga
- CREATION, CULTURE
By definition, competition defines the activity or condition of striving to gain or win something by defeating or establishing superiority over others. And it was a fruitful process in […]
- May 10, 2022
- 5 min read
- by Irina Turchanova
- CREATION
“Content makes people take action. Drives behaviour change. Starts a revolution.” I love this quote from Sonja Nisson, from her speech at WeContent Conference 2019. Sure, content can entertain, […]
- April 27, 2022
- 7 min read
- by Sabina Varga
- STRATEGY
The end of March marked the third edition of WeContent Days, starring Carlijn Postma, author of Binge Marketing and founder of the Dutch content marketing agency The Post. The […]
- April 4, 2022
- 4 min read
- by Sabina Varga
- In The Spotlight
Too much content passes like a ship in the night, when what we all want is fire works. Located at the waterfront, next to a park, in Ghent, Belgium, […]
- March 28, 2022
- 3 min read
- by Sabina Varga
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Content Marketing 101. From zero content to hero content marketer
What is content marketing and why all the fuss around it? Read this introduction to content marketing to understand where content marketing comes from and how it fits into your digital marketing strategy.
Copywriting 101 – A quick writing guide for ambitious businesses
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