Jay Baer

Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince &Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands.

His new book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation.

Hug Your Haters – Jay’s book on modern customer service and customer experience techniques – revolutionized the way business thinks about customer interactions, and was named one of the top 3 business books of 2016 by Strategy + Business.

About WeContent

WeContent is the first European content marketing platform that informes, inspires and educates within the field of content marketing. By creating a European community and giving the stage to thought leaders, game changers and content marketing case studies, WeContent contributes to professionalizing the field of content marketing in Europe.