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THOUGHT LEADER OF THE MONTH
Celebrate the people who run the content world with our monthly stories.
I remember I woke up in party clothes on a beach in Grand Canary, when a wave washed over me. There was a group of tourists watching and waiting for this to happen. Then they applauded. That was about my life at time.“
Shy, yet incredibly ambitious, a man who set himself high standards. He now lives his life in the beautiful Belgian town of Ghent, in iron-clad discipline and leading his own content marketing agency ,’The Fat Lady’. Meet Koen Denolf, content marketing prophet, author, speaker, and our thought leader in Belgium. I was born in West-Flanders, close to where WWI took place. The West Flemish have a reputation for being hard workers, but also have a joy for living. My mother was an entrepreneur and had a very no-nonsense work ethic which she passed down to me.
IN THE SPOTLIGHT
Fall in love with the best content marketing agencies in Europe.
The year is 2012 and Carlijn Postma is looking for a new focus for her agency from the perspective of a marketeer with a love of journalism and stories. The route to content marketing is almost a no brainer. In those early days it was quite a mission to get clients on board with this ‘new thing’. But a few years later it all came together. While watching a lot of TV series, Carlijn realises how addictive they are. She‘d like to keep watching and start the next episode even though it’s already late and time for bed: a scenario probably a lot of people will recognize. Carlijn thought about how to translate this ‘binge’ strategy to content marketing.
The term ‘binge marketing’ was born and with that the company The Post evolved into a content marketing agency that creates content for their clients as if it were a TV series, with each episode tying into everything that comes before and after.
Keep up with content news and events
Stay up to date with day to day news and articles, courtesy of our team.
Stop wasting time on single used, disposable content. Start creating evergreens. Your content is your future gold. In the last few decades we have produced more and more plastic every year. Single use, disposable plastic. We have created so much waste that we don’t know what to...
At the first edition of ContentDays, I presented about using Twitter (and other social networks) for newsjacking. Although newsjacking isn’t a new strategy, it’s not really understood very well and many brands aren’t using it to their best advantage. Executed properly,...
Trust, expertise and relevancy were some of the keywords at WeContent 2019. Being useful, not just selling. Being consistent and creating content that is not random, but part of a plan and a series. Last but not least, building communities and experimenting with new...